{"id":1040,"date":"2016-02-11T12:33:59","date_gmt":"2016-02-11T12:33:59","guid":{"rendered":"http:\/\/severud.com\/?p=1040"},"modified":"2025-12-12T12:19:51","modified_gmt":"2025-12-12T12:19:51","slug":"tsx-broadway-and-palace-theater-redevelopment","status":"publish","type":"post","link":"https:\/\/dev70.fiveminutes.in\/severud\/hotels\/tsx-broadway-and-palace-theater-redevelopment\/","title":{"rendered":"TSX Broadway Redevelopment"},"content":{"rendered":"<h3>Redefining Urban Renewal in Times Square<\/h3>\n<p>Severud Associates played a critical role in TSX Broadway, breathing new life into the landmarked Palace Theater while creating a dynamic mixed-use destination in the heart of New York City&#8217;s Times Square.<\/p>\n<h3>Preserving History, Elevating Possibilities<\/h3>\n<p>This project presented a unique challenge: preserving the century-old Palace Theater while creating expansive new retail space and a contemporary hotel. Severud engineers achieved this feat by raising the entire theater a remarkable 30 feet above street level. This daring undertaking allowed the excavation of a second cellar level and the addition of two retail levels, maximizing the development potential of the site.<\/p>\n<h3>Innovative Engineering for Uninterrupted Construction<\/h3>\n<p>The existing 36-story hotel, which straddled the theater, posed another challenge. In response, the Severud team engineered a multi-stage construction sequence. Four existing super-columns were reinforced and extended and the existing hotel tower demolished, after which the structure\u2019s central\u2014and most critical\u2014feature, a transfer system of three post-tensioned concrete girders, 44 feet deep and spanning 140 feet over the theater, was installed and tied together with concrete slabs. The new 32-story hotel tower springs from the transfer level.<\/p>\n<h3>A Testament to Ingenuity and Collaboration<\/h3>\n<p>TSX Broadway and Palace Theater Redevelopment demonstrates Severud Associates&#8217; expertise in executing complex structural engineering design and ability to deliver innovative solutions for challenging urban projects. Severud contributed to a project that revitalizes a historic landmark and creates a vibrant new destination in one of the world&#8217;s most visited locations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redefining Urban Renewal in Times Square Severud Associates played a critical role in TSX Broadway, breathing new life into the landmarked Palace Theater while creating a dynamic mixed-use destination in the heart of New York City&#8217;s Times Square. Preserving History, Elevating Possibilities This project presented a unique challenge: preserving the century-old Palace Theater while creating &hellip; <a href=\"https:\/\/dev70.fiveminutes.in\/severud\/hotels\/tsx-broadway-and-palace-theater-redevelopment\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TSX Broadway Redevelopment&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[13,27,18],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/posts\/1040"}],"collection":[{"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/comments?post=1040"}],"version-history":[{"count":31,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/posts\/1040\/revisions"}],"predecessor-version":[{"id":8443,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/posts\/1040\/revisions\/8443"}],"wp:attachment":[{"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/categories?post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev70.fiveminutes.in\/severud\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}